In this weeks lesson from CXL Institute we learn about:

The importance of surveys

Strategies for survey design

Common customer survey mistakes

Cognitive biases (both yours’ and your respondents’)

How to repurpose the voice of the customer for copywriting

The Importance of Surveys

Let’s start off with what a survey…

This week in CXL Institute, the topics I will be discussing is conversion research.

Conversion research can be categorized into three parts:

  • Experience based assessment
  • Site walkthroughs
  • Heuristic analysis
  • Usability analysis
  • Qualitative research
  • Online surveys with recent customers
  • On-site polls
  • Phone interviews
  • Live chat transcripts
  • Customer support insight
  • User testing

Conversion Research

This week on CXL Institute, the focus was customer development for new businesses and The ResearchXL Model.

Customer Development for Brand New Businesses

So, if you are a new business with no customers to survey and no data to analyze, then how do we go about conversion research.

Research and Testing

This week on CXL Institute, the topic discussed was Research and Testing.

When it comes to our optimization process, there are three objectives or three things that we should measure in order to know that we are doing well and in order to optimize our optimization process.

This week on CXL Institute, the topic was amplifying growth channels, which was briefly discussed on the last blog post.

Emerging Channels

Being a start-up or early stage or smaller company has its benefits when compared to larger companies. They are able to look at what larger companies are doing…

This week in the CXL Institute, the topic discussed was Major Growth Marketing Channels. There are five growth marketing channels available — Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social and Display Ads, Email Marketing, and Content Marketing.

Major Growth Marketing Channels:

1. Search Engine Marketing (SEM)

2. Search…

Customer Journey Mapping based on CXL Institute

What is customer journey mapping?

Customer journey mapping is when the journey changes as a customer interacts with us and continues the journey to making a purchase.

Why does customer journey mapping help?

Customer journey mapping helps because it is a more specific…

User Centric marketing Part 2

In the previous review of the user-centric marketing lesson from CXL Institute we learned how user-centric marketing differed from traditional marketing. In this lesson, I was able to go a little more in depth on user-centric marketing. With marketing and as marketers, what we tend…

From traditional to digital!

This week’s topic from the CXL Institute was User-Centric Marketing. What is user-centric marketing? User-centric marketing revolves around the customer. The way we market is going to be based on how they are feeling, which we will talk more about later in this article.

To start off, we must understand…

Janeza Bridges

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